The opportunities and risks of an investment in Germany are numerous. On the positive side, Germany offers the foreign investor exciting national and international marketing and business perspectives. These are inextricably linked to the long-standing commitment to European integration and the traditionally strong business and cultural ties to other European countries – West and East. The cultured, highly trained and educated working population provides the medium for turning these perspectives to practical advantage.
The downside to this is that costs – and especially employment costs – when measured in terms of wage rates, social security and other charges levied on employers – are comparatively high. Investment success in Germany is thus dependent on a carefully planned, sophisticated operation. In this sense, Germany is very much an “up-market” country.
The German investment climate, both inward and outward, is open and complex. Germany is fortunate in being one of the few developed market economies to have emerged from the economic crisis largely unscathed – thanks in good measure to decisive government action in launching a massive stabilisation programme – and she is now called upon to lead the return to growth in Europe.
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